The interdependence of HR and Digital Marketing

nickijenns
HR Manager
Tech 24
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Digital marketing & HR are two different verticals of businesses. Wrong!! The rising digitalization and throb for creating social community has forced these two independent business verticals to inter-twin and create an eco-system. Human Resource Departments are testing the water and focusing on finding better fit employees for their digital needs and strategy. Extensive searches are being conducted and interviewing panels are constituted with technical brainpower to ensure the one who gets selected, knows what is expect out of him/ her technically.

Following a digital strategy has become a must for every business to survive. For adhering by your digital strategy, you need a digital background with support & culture, HR provides the same. The Online HR courses is the powerhouse that can bring in bespoke matches for your Digital Marketing Skills & digital requirements to drive business smoothly and profitably. Here is how Human Resource department is a major digital marketing contributor:

With better employee at job, you offer better customer experience:

When you have better employees at job, they will offer high-quality services to your customers. Human resource department ensure that every vacancy in the organization is filled with right skills and talent. With better skills comes enhanced customer handling abilities. Moreover, just like it is important to stay connected with your customers and provide the information, it is also important to stay connected with your employees. The more they know you or the more they are contented, the better customer experiences you will offer.

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Utilizing the Game and Crowd Mechanics:

Game and Crowd mechanics is an ultimate tool to earn customer engagement. But, little did you know that it can also be used to enhance employee performance and loyalty. Besides earning paycheck, there are many other factors that keep the employees motivated. Employees are willing to contribute to any business that they consider is interesting, right thing to do, more engaging and rewarding. Outcome-based performance measurement, social collaboration, engagement using crowd mechanics are a few advanced tools to manage employees.

Big Data Mining for Talent and Expertise:

Often businesses nurture employees without knowing that they have skills better than written on their CVs. Such interests and expertise of the employees can be a huge contribution to business only when realized at time and in its full potential. This realization help bridge the gap between talent required and talent on role. Having Big Data about your employees and using it for mining important information is an easy way to do so.

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Transforming the Human resource department- the impact of digitalization:

With right digitals Human Resource Department can show exemplary changes.  HR department has become proactive by taking measure to prevent organizational catastrophe. Ad5 develops many digital tools and systems that helps HR takes full utilization of technology. With tools like social listening and analytics, HR can now address employee dissatisfaction at time and sort it at a very early stage.

It also allows the management & the HR Department to pay attention to under-appreciated talent in the organization and make full-utilization of resources.

About nickijenns

Nicki Jenns

Nicki Jenns is HR manager and word news expert, motivational speaker and author. She is passionate about the impact of health and family issues. 

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