Talent Management is becoming ever more “social,” driven by mobile and tablet computing.
That’s one of the main conclusions of the ‘State of Talent Management 2013’ study conduced by SilkRoad which polled 5,753 people, both dedicated HR professionals and other employees.
The findings showed that most employees access social media sites from personal mobile devices frequently during working hours. The result is that talent management professionals should now routinely expect the 2013 and beyond workforce to demand 24/7 access from tablets, cell phones, and other handheld devices, such as wireless personal readers. The study found that 60% of workers check personal social media more than once a day on their mobile devices while three out of four workers check social media once a day or more on personal mobile devices. Employees’ top three purposes for using social sites at work were cited as:
- Connect with co-workers (49%)
- A fun social platform to connect with others (47%).
- Use social media to connect with customers (44%)
- Social media as a “collaboration platform to drive new ideas,” and “platform to track goals, contribute content, and gain recognition,” did not rate highly.
Asked what the most popular talent management process for use or future use of social technology is, respondents said:
The SilkRoad report notes: “Social media is causing a seismic shift in the business environment, as companies attempt to leverage the benefits of this technology. In our survey sample, we found that a substantial percentage of companies had completely open social media access. Most of the companies that exerted controls had instituted only partial blocking or surveillance, such as social media monitoring or restrictions to certain work-related sites. “As subsequent survey findings show, large numbers of employees use personal social media at work through personal or mobile devices, and therefore, blocking, restricting, or monitoring use is not an effective corporate policy. Because employees will access social media regardless of restrictions, talent management professionals have an opportunity to determine how to channel the power of this technology, so that employees are using it productively for business.”
Diagrams (c) SilkRoad The full State of Talent Management 2013 can be downloaded here.
