Mike Taylor, director of www.web-based-recruitment.com, talks to Steven Ehrlich, global vice president of client development for digital brand agency, aia worldwide, about how to drive engagement through social media.

He also talks about the common mistakes that organisations make when going down the social media route and gives his take on what he believes the future is likely to hold in a social media context, particularly in relation to recruitment.

https://www.youtube.com/watch?v=ySMzRWgPwSk

Ehrlich is keynote speaker at the social media in recruitment conference, which takes place on Thursday, 19 April in London.