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Hey bae! - Why brand tone is one of the most important parts of recruitment

7th Jul 2016
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Many of you will have seen the now infamous email that a Microsoft recruiter sent out to interns in San Francisco, trying to be all 'down with the kids' and using the language of the trendy young things of today.

It's a good reminder that trying to be 'hip' can often backfire, and that's bad enough when you're trying to get customers to buy your stuff, but if you're trying to recruit people and attract a new generation of staff, the impact of being seen as out of touch and a bit cringe as an organisation is not a good place to be.

Not seen the email yet? Well here's the tweet that sparked it all off:

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