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Colin Mercer

Wickland Westcott

Managing Director

Read more about Colin Mercer

Blog: What makes a star performer?

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We might like to think that two people doing the same job will produce similar levels of output, but in practice there can be significant differences.

Certain people are twice as productive, sometimes even five times as productive, as others.
 
In these challenging times, being able to identify, recruit and develop these rare performers can mean the difference between business success and failure.
 
When recruiting a senior team member, we find that organisations often place too much emphasis on a candidate’s CV and qualifications, sometimes overlooking the personal attributes that will potentially make them a perfect addition to the business.
 
This has been backed up by a recent study of ours which examined the findings from over 2000 interviews with high level candidates – the analysis interestingly revealed that qualifications are not an essential ingredient for becoming a high-performing employee – or ‘star’, as we call them. 
 
The findings showed that further education certainly helps – seven per cent of graduates go on to become ‘stars’ while just two per cent of those who finished their studies after doing their A-Levels do so.
 
However, education only contributes up to a certain point – those people assessed with post-graduate qualifications were no more likely to be business leaders than those educated to degree level. 
 
Looking beyond the CV
 
The results also revealed that teamwork is the area where stars tend to be least strong. They score as well as their lower performing colleagues in this area, but it is rarely an outstanding feature of their profile. 
 
So looking beyond the CV, what should employers look for when searching for a potential senior team member for their business? Brains are the most important element – the ability to analyse complex information and make sound judgements.
 
Second is hard work – the best leaders put more effort in. Third is emotional resilience – the ability to remain emotionally stable and balanced amid the slings and arrows of outrageous fortune. After those three dimensions, interpersonal warmth and openness to new ideas are the next best predictors of executive success. 
 
It’s also important to note that while these skills are transferrable across industry, the importance and relevance of each will vary depending on context. In big corporates the CEO needs to manage across scale, and leverage his/her influence through teams of others.
 
In SMEs or PE-backed businesses it is much more about being a jack of all trades and moving at pace. In the public sector process-adherence, inclusion and stakeholder management are more important. But you still need brains, hard work and emotional stability whatever the context. 
 
Once you’ve found a potential star for your organisation, is it possible to train them to become one? The simple answer is yes. Deliberate practice combined with the right opportunities and a dash of luck can convert those with potential into genuine high-performers.
 
But the most important objective is to get stars into your organisation in the first place – as a rule, we’d advise that organisations should spend 70 per cent of their HR resource on selection and assessment, and 30% on learning and development.
 
 
Colin Mercer is managing director of executive search and talent consultancy, Wickland Westcott.
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Colin Mercer

Managing Director

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