Member Since: 26th May 2011
Former Omnicom director, consultant and author Ian P Buckingham is the founder of the Bring Yourself 2 Work fellowship and Elder Management Consulting.
They are founded on the principle that true engagement, especially employee engagement, is a vital component of brand and organisation performance and that involvement and authenticity are key to sustainable engagement.
He previously established Interbrand Inside at the home of probably the most respected brand rating, employer brand and evaluation agency, Interbrand, and was a pivotal member of the partner team at the ground breaking internal communication and change management consultancy SDL.
He has so far written two of the three seminal, case-study based texts in the employee engagement/employer brand space which occupy the intersection between HR; Marketing and Communication now known as the brand trilogy and has featured in many more.
Ian is a CIPD columnist, respected and prolific writer and has partnered with clients across sectors to support many leading UK and global brands whether they’re ltd companies, professional services partnerships, not for profit organisations or places/countries. Through his consultancy and his case-study-based writing, Ian has earned a reputation as one of the most insightful and influential champions of authenticity in the workplace as a powerful way of unlocking employee engagement and underpinning sustainable, high performing organisations.
He's also recently written a trilogy of children's fiction books based on Joseph Campbell's hero's journey model.
Founder and Owner Bring Yourself 2 Work
10th Jun 2019
A group of leadership coaches and mentors reflect on the highs and lows of their role in support of the continuous professional development...Blog
22nd May 2019
I shared a story on twitter, recenty, in which I outlined the apalling treatement a friend and long-standing colleague received from an...Blog
17th Apr 2018
A lot of people jumped on the employee engagement bandwagon in recent years and one of the side-effects is that it has become a bit of a...Blog
16th Apr 2018
(Collaborative thought piece by Ian Buckingham; Kevin Keohane; Dan Gray and Hilton Barbour). A father recently walked into his kitchen to...Blog
3rd Apr 2018
"The best stuff is falling between the cracks" This was a phrase I found myself using a lot in 2017. It was a year in which regular...Blog
3rd Apr 2018
As I explored in Brand Champions, it was mythologist Joseph Campbell who coined the phrase "follow your bliss" to describe how people are...Blog
22nd Sep 2016
Well that got your attention! I suspect your reaction wasn't that dissimilar to mine when I was asked to comment on an article appearing in...Blog
19th Jul 2016
I've had an association with ARM Holdings since the turn of the century when I managed to enlist the help of their visionary HRD to sell...Blog
21st Jun 2016
I have the great pleasure of working with a terrific UK manufacturing brand at the moment, it's roots literally sunk deep into the...Blog
20th Jun 2016
Work – Life Symbiosis (The Model for Happiness and Balance): Claire Fox Claire’s book is great. But then I’m a bit biased given one of my...Blog