European snack food manufacturer Lorenz Bahlsen Snack-World is heading into the Cloud to beef up its goal, performance and talent management programmes in parts of Europe.

The firm will be deploying SuccessFactors’ Goal Management, Performance Management, Talent Tracker and Employee Profile to 500 of its senior managers in Germany and Poland. Lorenz Bahlsn, which manufactures 14 different branded snacks throughout Europe including the NicNacs nut snack, has more than 3,000 employees.

"We were looking for a solution to help us boost productivity and transparency, and enable us to better interact and communicate with our employees," said Katja Weinstock, HR Director Germany for Lorenz Bahlsen. adding that the Cloud-based offering was viewed as a management tool, not just as an HR or performance-related tool. “The ability to effectively communicate our goals and execute against them more successfully were of particular interest to our CEO. Our Works Council appreciates it as it gives staff an opportunity to capture and showcase their achievements.”

SuccessFactors positions its offerings as Business Execution enablers which ensure that all managers are properly aligned with corporate strategy. "This gives us the ability to see how everyone is performing against their individual goals at the click of a button,” commented Reiner Kuster, Managing Director of Lorenz Bahlsen Snack-World Group. “This not only dramatically changes our ability to coach, manage and mentor staff, but also gives us instant insight into how we are executing against our corporate strategy and objectives as a business."

Meanwhile SuccessFactors has announced a partnership with integration firm Boomi to link SuccessFactors’ Business Execution (BizX) Software Suite with hundreds of SaaS and on-premise applications connected to Boomi’s AtomSphere platform.

"As BizX continues to be adopted at an exponential pace, so does the range of applications that our customers want us to integrate with," said Tom Fisher, vice president of Cloud Computing at SuccessFactors. "Our customers prefer Boomi for the simplicity of AtomSphere’s ‘connect once, integrate everywhere’ philosophy that enables seamless integration from our applications to Boomi’s extensive network. Thanks to Boomi, integration is no longer an obstacle we need to overcome in our sales or implementation processes."