Think about how many times you end up searching something on Google throughout the week. You use it to look up the business hours of the nearest post office before you stop there after work. You search for the best option in town for pizza when the craving hits. You ask Google for more information about that new hobby you’re considering taking up. As a culture, we are constantly turning to the help of the all-knowing search engine.
If you own a small business, you need it to have a strong presence within these search engine sites. Searchers do not typically go past the first page of their search results. The site that holds the top spot in a Google search gets one-third of the traffic from that search. To be relevant in its market, your business needs to be at the top of every search list that relates to it. Give your business’s SEO a leg up by following a few helpful tips.
Select and register a strong domain name.
The domain name you choose for your business’s website is often the first point of contact a person has with your brand. Make it have a lasting impression with anyone who has an interaction with it and make it so that it is able to help people find you in their online searches.
The words you choose to use within your domain name should be relevant to your business and what it offers its consumers, or be tied to the brand itself. In addition to these points, including something pertaining to your business’s geographical location can be helpful. When people search for a business that does what yours does in the area where you do it, you want your business to show up at the top of their list of search results.
Narrow your focus.
You have the potential to really help the SEO of your small business by finding a niche market for it to fit into. Avoid being so particular that the number of people actually searching for anything within that market is tiny. Do however try to narrow your market from something very broad. The bigger the market, the more difficult it can be to differentiate your business enough from the rest so that it stands out.
For example, if you own a clothing boutique, concentrate on priming your SEO for a broad category within the broad market of clothing, like children’s clothing or clothing for men. Don’t get too specific and try to cater your business to potential searchers of something like “children’s outdoor play clothes.” You probably wouldn’t be giving your business a fair shot to be seen by many search engine users.
Invest time in researching what particular keywords and phrases will lead to search engine sites ranking your business well. Include these relevant keywords and phrases everywhere you are able to (where it makes sense) -- in your domain name, on the homepage of your website and within its pages, in your business’s social media posts, in your blog, etc.
The higher the frequency and quantity of keywords being tied to your brand’s online presence, the higher the ranking of your brand in search engines. In other words, the more relevant that search engine sites find your brand to be, the more likely they will be to put it at the top of their users searches. Help the search engines help their searchers by giving them keywords to work with.
Engage your social media community.
The better your small business is able to engage with its followers on social media, the better your chances are of having your content and pages be shared. The more shares you are able to get for your brand, the more your social media will positively affect your SEO.
Get people talking.
Your business needs to obtain feedback from its customers/clients! Similar to the concept of social media posts and getting the community on social networks to share them, the more your business can get people talking about it online, the better its chances are of people finding it during their online searches.
Encourage people to leave reviews of the products and services they buy from you. The more mentions your brand gets on the internet through online reviews on sites like Yelp and Foursquare, the better its SEO can be.
Simply focusing on creating content for your small business’s social media accounts and a design for its website that consumers will like is not enough. You must also make sure that when developing your content and implementing your design, you always have SEO in mind. Gain more exposure for your brand, generate more traffic for your online media, and get more sales leads by boosting SEO for your small business.