How Maslow’s Hierarchy of Needs influences Employee Engagement

Steve Smith 0
Managing Director
Scancapture
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This month’s post is a little different as I explore the psychoanalytical side behind Employee Engagement. The story starts with the eminent psychologist Abraham Maslow and his much lauded (and later criticised) hierarchy of needs model.

Maslow argued that individuals needed to satisfy basic needs such as warmth, safety and security in order to then realise their own personal growth and development. The same theory can be applied to how an organisation treats and engages with their staff.

For many people the basic needs of a job are that the salary allows them to pay the bills and live a lifestyle they have become accustomed to. Having a sense of financial independence is innate in almost all of us with very few people brave enough to run a risk and disregard monetary reward in favour of other factors. For many of us this is SURVIVAL.

Next comes a sense of stability and what is commonly known as job SECURITY. Given the volatile nature of the job market, most people fear the thought of losing their job and the prospect of having to join the unemployment line. Whilst the concept of a ‘job for life’ is all but dead, people generally crave security and structure in the workplace – and much like salary would put this above other aspects of a job.

Let’s face it, whilst we may like to think we’re motivated by other criteria, the two questions we often ask when reading job ads are “what’s the pay?” and “is it a permanent position?”. When these two things don’t meet our needs the job instantly becomes less attractive to us.

Many larger employers have no issues satisfying those needs, especially when it comes to higher level positions. A big company recognises the importance of attracting the best talent. But what do you do once you have them? This is where Maslow’s needs theory really comes into play. The next level in the needs hierarchy is a sense of BELONGING and holding trust and acceptance within a group. Organisational structures generally follow a team principle so creating a sense of camaraderie should just come naturally right? As the graph demonstrates, employees need to feel like they are part of something bigger but that they are also valued and their contribution is valuable to the business. This can only be achieved by instilling those beliefs from the top-down whilst also creating a sense of parity between staff and senior management.

This leads us on to the thing that really enables individuals to engage with their job and the company they work for – a sense that their contribution is IMPORTANT. This feeling of significance, especially within a large company is absolutely vital if a member of staff is going to feel any real affinity and advocacy towards their paymasters. If you make your staff feel as though they are integral to the company’s values and goals then that’s when you have reached the high engagement holy grail.


 

But how do you achieve this? And how do you take engagement even further? One of the key things as an employer is displaying a genuine concern and interest in your staff’s progression and development within the company. Most people harbour some kind of ambition and want to move forward so the important role of the organisation is to harness that ambition and facilitate an individual’s growth. When employees have access to opportunities this is meeting their SELF-ACTUALISATION needs and will enable them to be highly successful and become an asset to the organisation, inspiring others along the way.

But how do you determine where on the Needs spectrum your employees actually are? The simplest and most effective way of finding out is to carry out a tailored staff survey based around how your employees perceive their job and the values they attach to being part of the organisation as whole. A tailored survey from Scancapture will not only give you this information but also allow you to rank your staff on the Needs Hierarchy and provide detailed guidelines on the actions required to move them up the ladder from ‘just surviving’ to highly engaged, productive individuals.
 

To find out more about how stronger Employee Enagement can help your organisation, contact Scancapture on 01254 300 000 or email me at steve@scancapture.co.uk

About Steve Smith 0

As Scancapture's MD, Steve not only brings over 20 years data capture and document management experience to his business but also a genuine and determined passion for measuring employee engagement. For over 10 years, Steve has spearheaded developments in survey and data collection techniques to produce measurable systems that change how businesses connect with their clients and employees. Despite being fundamental to a business's overall performance, many companies choose to overlook these areas resulting in low staff morale and poor service delivery. As an engagement pioneer, Steve Smith is now at the heart of the government's flagship 'Engage for Success' initiative. As a key expert on the review panel for the White Papers and Thought Leadership Papers committee, Steve's vast experience and portfolio of studies has made him a leading authority on how engagement can improve productivity, performance and profitability. Steve says: "An engaged workforce will turn a good business into a great business. Engagement can also mean the difference between company survival or not. I'm really pleased to be a part of Engage for Success and my goal is to help UK businesses thrive by benefiting from a more engaged workforce." Steve's background in producing effective, balanced and insightful employee surveys and reports is a key element of the Engage for Success directive. His simple yet pragmatic approach to eliciting useful and measurable data will allow this project to make a sustained impact on the UK labour market and leave a lasting legacy for investment in skills and innovation. Steve and Scancapture have already achieved this for their high profile clients such as the John Lewis Partnership and Bensons for Beds. His tailored approach to customer and staff surveys consistently generates insightful and useful data making it a powerful tool for any business looking to assess strategy, change its culture or drive performance.

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22nd Apr 2014 21:22

A great application of an old but classic theory.  I know Maslow has had his critics mainly on his refusal to deal with the impact of money on motivation, but I see no reason to throw the baby out with the bathwater.  The theory stands the test of face validity as you expertly demonstrate.  Thank you Peter

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28th Apr 2014 14:51

Couldn't agree more Peter, Whilst money is an obvious factor, it's all relative to survival instincts and the notion of being content and satisfied.

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10th Jul 2014 23:42

Is this diagram yours and if not, what is the source?

Thanks

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to jwatkins
17th May 2018 18:08

Did you ever get a source for this image?

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18th Jul 2014 10:38

Great article! Is it just your view or is it verified of measured?

I am curious in ability to map to Barrett Values Centre seven levels structure.

Thank you!

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01st Sep 2015 09:13

Employee engagement is now a matter that many people beyond the business are talking about as an actual business issue.The central object of every business is to make money, and the findings in this article recommend the need for organizations to develop new measurement approaches and more effective engagement strategies to affect long-term business changes.

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18th Jun 2016 07:53

Hi

Love the model and the link of Maslow, to Herzberg to engagement. But I don't get why there are two turkeys on the model? Is there a reason?

Mark Pringle
Divisional Performance Director

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