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How do you advertise the worst job?

9th Nov 2016
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Or should that be: how do you make a boring job stand out these days?

Trust Ryanair and their creative marketing/recruitment team to come up with an eye-catching ad for the position of Assistant to Ryanair's CEO (the controversy-courting Michael O'Leary) billing it as 'The Worst Job in Ireland????'

Responsibilities include 'general drudgery', whilst key skills required are listed as 'thick skin', 'saint-like patience' and 'aversion to bolloxology' - what's not to like?

Luckily, Ryanair is already known for their tongue-in-cheek attitude, so can get away with the tone of this ad, but will we now see more 'serious' companies trying a similar approach? What are your thoughts on this sort of guerilla recruitment - is it only suited to companies like Ryanair, or should we consider making our job descriptions more lively and charismatic overall?


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