Talent management: why annual HR practice won't cut it in today's real-time world
Managing your performance and engagement activities on an annual basis isn't enough. Today's business environment calls for real-time information - and you'll need to empower your managers to make this happen.
If you’re operating your people practices annually (or even quarterly), you’re behind. The workplace is rapidly changing and if current processes aren’t changed, companies will be hard pressed to build a competitive environment to retain and inspire great talent.
Important HR strategies such as performance and talent management, employee engagement, rewards and recognition, and compensation plans are traditionally annual approaches that must shift to be more in-the-moment.
Why? Because as the workplace environment changes, the combined speed at which businesses operate and the makeup of the modern employee demands a change in approach.
No longer can we examine performance annually or conduct the annual employee engagement survey: we need to figure out how to have real-time conversations on maximising performance and engagement of our employees.
The key here? Real-time conversations. Real-time feedback.
Managers account for as much as 70% of variance in employee engagement scores.
Despite this, the conversations aren’t happening, and feedback is sparse.
A few forward-thinking companies are implementing new processes that are proving successful:
- Real-time engagement – getting a pulse on a weekly basis to react quickly
- One-on-one meetings – forgoing performance management systems and replacing them with 1:1s to encourage conversation – read what one company did.
- Manager accountability – employee engagement and performance becoming part of bonus compensation for managers
- Manager training (but not like you think) – gone are days of two-day workshops. It’s about putting it into practice daily, such as assigning a manager coach to support managers and be a sounding board for feedback
Technology is starting to make this easier, but the reality is that the power lies in the hands (or handheld devices) of your managers.
'Feedback management' is a software category of its own but while this is important, enabling managers is of paramount importance.
Empower your managers
Managers become the forgotten child in many HR-driven people practices when in reality, managers interact the most with employees and have the biggest impact.
Recent studies show that managers account for as much as 70% of variance in employee engagement scores. Yet, managers aren’t armed with the training and technology to make an impact.
No longer can we examine performance annually or conduct the annual employee engagement survey.
This type of philosophical shift isn’t anything new to organisations. More than 25 years ago, the concept of ‘Supplier Relationship Management’ (SRM) was a major focus of companies: the goal was how to maximise our knowledge, relationship, and the value we provide and get from our suppliers.
More than 15 ago, Salesforce.com was a big part of the ‘Customer Relationship Management’ (CRM) movement that focused on maximising the knowledge, relationship, and the value we provide and get from our customers.
These two eras focused on real-time communication, conversation, predictive analytics, and everything around maximising those two very important elements of business. I think we’re entering the next phase: Employee Relationship Management (or ERM).
Why have the ‘procurement’ or ‘customer service’ roles taken a prominent role in companies? They are the internal liaison between what you’re trying to accomplish.
The thing to be 'leveraged'
When it comes to employees, HR gets the responsibility, but it’s really the manager that needs to be leveraged. The manager works with employees daily, and can have the impact on how employees work.
Reconsider what you do annually and start focusing on your managers being a part of all of your strategic decisions. Not a believer? Read up on the Zappos ‘Holacracy’ experiment.
What is your company doing to shorten the feedback loop and enable managers to be successful?
Interested in learning more about this topic? How real-time technology is supporting the future of employee wellbeing
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Rob Catalano is passionate about helping companies succeed – by leveraging technology to make employees successful. As a founding employee, Rob spent ten years at Achievers, leading Marketing and the company’s global expansion in three different countries until its acquisition last year. With his unique experience in HR Technology, Rob co-...