Attracting Talent Means Honing Your Employee Brand

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Let’s face it, the key to any successful business is having top-notch employees who are experts in their field. It is relatively easy to attract employees to your company, particularly if it is large and well known. However, attracting the best in the field is not that easy because they have many choices in employers. This is especially true in the IT business and if your company does anything related to computers, data, and the Internet, you probably already know how tough the competition is in the current market.

What Is Your Employment Brand?

Top talent is hard to find and even harder to keep. When the word branding comes to mind, customers are typically the first thought, but branding is just as important for attracting and keeping the best employees too. Strategies such as using content marketing services, social media, creating the right work environment, and having a competitive benefits package are all important to presenting a brand that will attract and keep the right employees who will drive the vision of the company forward.

When it comes to developing the right brand, companies need to study its current top performers. Just as with other branding, the company must differentiate itself from its competitors. One way to do this is to offer perks and benefits that others do not. This may require some innovation on the part of the human resources department, but it is worth it in the end.

What Keeps Them?

Building the kind of company culture that people want to work for long-term is the most important factor for employee retention. Creating a culture and offering a package that differentiates the company from its competitors is the first step, but it is also important to understand which features and benefits employees value the most. Before offering a product to your customers, the first thing one would do is to conduct a survey and find out what their needs are and what they value. The same is true when building a brand that employees will find to their liking.

In a study conducted by the Society for Human Resource Management, it was found that health care benefits, retirement savings and benefits plans, and flexible working benefits were the most valuable. Just as with customers, you have to give them what they want if you wish them to stay.

New job candidates need to feel that they are aligned with the leadership of the organization and that they have shared values. New employees also want the potential for career growth. Other characteristics that employees find valuable are innovation within the organization, the company’s mission and purpose, philanthropy, a willingness to give back to the community, recognition and reward, opportunities for professional development, and strong teamwork.

It Takes Action

Attracting and retaining top talent takes more than casting a wide net and waiting for the perfect employee to walk in the door and fall in love with your company. The first step is research, just as it is with marketing to your customers. You need to find out about the company culture, benefits packages, and salaries of your competitors. You also need to learn what top talent wants the most from a company.

Competition is tight and if you miss the mark with your employee branding, you may attract top talent, but they will leave as soon as something better comes along. When it comes to employees that have choices in their work environment, you have to work hard and have a plan in place for both recruitment and once they come on board.

It is not good enough to simply do the research once and develop an employee branding plan. You have to continually analyze the competition and revise the strategy to meet marketplace conditions. Attracting top employee talent takes a different mindset than normal recruitment and hiring practices. If you want to attract the biggest fish, you have to know the right bait to use and make your package better than the competition.

The importance of company culture cannot be emphasized enough. However, once you have the perfect package and are ready to begin searching for top talent, you have to be able to convey this message to prospective employees. This is where hiring a professional who specializes in Internet marketing and content development can play an important role in helping you to achieve success in attracting the best people for the future of your business.

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