By now your marketing team is probably well-versed in using video to capture an audience’s attention. Globally, 51.9% of marketers say that video is the type of content with the best ROI. While the marketing team is plugging away using video for storytelling and capturing leads, the Human Resource department should be right behind them.

It’s not just using video chat to interview employees, video can be a powerful tool in many other HR areas. Right now 77% of US companies offer online corporate training for their employees, and 74% of companies use learning management systems as well as virtual classrooms and video broadcasting. These numbers are on the rise as HR departments become overloaded with work, which sometimes means less time for training and development.

Video can be HR’s assistant in many aspects, such as:

Video also encourages employee engagement. At large companies it can be incredibly difficult for different departments to intermix. Between working on different floors, having different schedules, and trying to learn many different names, many companies lack employee engagement and camaraderie that can foster productivity.

Video can help in this regard as well:

Once HR has taken over video content, the biggest concern companies have is keeping this information private. Many large corporations have internal video hosting, but for smaller companies this can be a concern. For that, it’s recommended to create YouTube or Vimeo accounts and keep the videos private – only granting access to a select group of members.

Doing this allows HR to give certain staff members access to only specific videos, and they can easily keep track of who has access to what. If you want anyone in the company to have access, you can simply set up a few Vimeo accounts in the company name and give employees the login information.

Video is a great way to ease the workload of the HR team so that they have more time to spend in other areas. It also boosts productivity in that teams are better acquainted and company news is spread quickly. Team members aren’t left in the dark on company initiatives and projects when video is utilized as an internal tool.