HR are responsible for setting the climate and culture under which high performance occurs. In companies and organisations where the business strategy is about creativity and innovation, it is vital that the climate and culture supports fragile ideas and their subsequent conversion to innovation in products, services and processes.

In this article for Sir Richard Branson’s Virgin Brand, I explore the encouragement of intrapreneurs within an innovative climate. The ideas are taken from the forthcoming book for Bloomsbury entitled “Leading Innovation, Creativity and Enterprise“.

In the article I explore:

• How to sell your ideas
• Being persistent and flexible
• Adopting ideas
• The question of time and timing
• Finding ideas from your environment

Read the full article here. Order your copy of our new book on leading innovation and creativity at work by clicking the image below.