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What we can learn from Eurovision & Engelbert

2nd Mar 2012
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The shock announcement that the 76 year old crooner Engelbert Humperdinck would be representing the UK in the Eurovision song contest has certainly inspired me to review my business strategy.

The odds apparently are against the UK because of the voting process. Yet we have proved it is possible to come in the top 10. Even if we have only managed that three times since we last won back in 1997 with Kartina and the Waves with Love shine a light.

Over the years different processes for selecting the singer have been chosen. I don’t think, however, we’ve ever been so surprised with the decision as we were last night. Twitter reverberated with the incredulity and disbelief of our representative. I’m sure many like me where checking the calendar wondering whether April 1st had come early.

Time will tell whether the strategy has been successful. Yet it’s a great example that if the last time you achieved your goal was 15 years ago and only mildly successful 21% of the time since then that it’s time for a change in strategy. And not just a slight change in strategy but time to consider an ‘off the wall’ ‘out there’ ‘we can go to the moon with this technology’ type of strategy.

What’s only been successful 21% of the time in your team? It might be time for some creative thinking on what ‘different’ might look like. We won’t know if we don’t at least try. The only thing we have to lose is mediocrity?


Alison Smith

Helping procurement teams think outside of the box to deliver improved value to the business

[email protected] 07770 538159 


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