McDonald's rides downturn and creates 4,000 jobs

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Fast-food giant McDonald's is hiring 4,000 new recruits to serve the needs of an extra 2 million customers a month.

The recruitment campaign will centre on why employees love their 'McJob', following a two-year effort to overturn common misconceptions about working at McDonald's.

In 2006, McDonald's reclaimed the term 'McJob' with its bold and disruptive 'Not Bad for a McJob' ad campaign, and in 2007 the company launched a public petition to change the dictionary definition of 'McJob', which gained more than 100,000 signatures and the support of 35 MPs and high-profile business leaders.

The business puts its success down to constant improvements in the menu, extended opening hours, the refurbishment of restaurants and addition of free Wi-Fi.

David Fairhurst, senior vice president, chief people officer, McDonald's UK & Northern Europe told HRZone.co.uk exclusively: "We've always been committed to investing in our people, and it's delivering results. Service is good and we know our customers appreciate it. We're now serving an extra 2 million customers a month, and we're creating 4,000 brand new jobs to support this increase in demand."

He added: "We're proud of the prospects for career progression, investment in training and development opportunities we offer. That's why McDonald's has launched the 'My McJob' campaign to support our recruitment drive – there is no better way to demonstrate the opportunities available here than through the voice of our own people."

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