Social recruitment is concerned with sourcing candidates for jobs via social media channels and social media networks. Social recruitment takes two different paths. The first is increasing reach by spreading jobs and relying on the power of peoples’ social networks - social currency - to spread the jobs far and wide. The second is actively searching for potential candidates via publicly-available information on social networks.
Some people criticise the term social recruiting when used to mean using social media to source job candidates, and say that recruitment that’s truly social needs to be conducted within a purpose-built social network rather than what are essentially public forums.
Social recruitment software is a growing field, allowing companies to gain access to wider audiences for their job positions, often from a single screen or application. Social recruitment software can be used both in-house and by recruiters.