Organisational development is a topic which is gaining in interest? Emperors new cloths?

Increasingly in recent months I have noticed a growth in the use of the term organisational development. Is this just a new name for what we have been doing for many years or is this a real shift that interventions are being looked at in a strategic way?

If so, are we looking at OD activity as interventions or as a framework for growth, development and change? Is OD truly holistic and are we using diagnostic tools and processes which span the whole organisation?

Mike
Mike Morrison